Increasing Msmes Financial Behaviour Based Financial Management Knowledge And Fintech

  • Humairoh Universitas Muhammadiyah Tangerang
  • Andi Kusuma Negara Universitas Muhammadiyah Tangerang
  • Mohammad Annas Universitas Multimedia Nusantara
  • Siti Nuraina Jamil Universitas Muhammadiyah Tangerang
Keywords: Financial knowledge, Fintech, Financial management behavior

Abstract

The observation intended to decide the effect each partially and simultaneously on economic knowledge and fintech on financial management behavior. The research used a quantitative descriptive approach, a pattern of 153 MSME culinary investors in Tangerang city, which changed into taken using the Slovin formulation. Samples were taken with the use of a simple random sampling technique. The facts are processed with the assistance of SPSS software. The study's effects show that fintech significantly impacts financial management behavior in MSMEs actors in the Pasar Lama Culinary area, Tangerang City. Financial knowledge has a partial impact on financial management behavior. Financial knowledge significantly impacts the financial management behavior of MSMEs traders in the Pasar Lama Culinary region, Tangerang City. Fintech and financial information simultaneously influence the financial management behavior of MSME traders in the Pasar Lama Culinary place, Tangerang City. The pointers that MSME writers may convey are to preserve to expand financial knowledge in dealing with and maintaining books in their earnings so that there may not be a mixture of commercial enterprise cash and private money. MSMEs also are expected as a way to make greater use of the fintech era to attain a much wider variety of consumers

Published
2025-10-07
How to Cite
Humairoh, Kesuma Negara, A., Annas, M., & Nuraina Jamil, S. (2025). Increasing Msmes Financial Behaviour Based Financial Management Knowledge And Fintech. Asia Pacific Journal of Business Economics and Technology, 5(05), 51-63. https://doi.org/10.98765/apjbet.v3i3.157