Service Quality (SERVQUAL) and Price Analysis Against Customer Satisfaction Online Boutique Omah Kebaya Madiun

Metik Asmike; Siput Biarsih; Dian Citaningtyas Ari Kadi; Liliek Nur Sulistiyowati

doi:10.98765/apjbet.v4i04.45

Metik Asmike Universitas PGRI Madiun
Siput Biarsih Universitas PGRI Madiun
Dian Citaningtyas Ari Kadi Universitas PGRI Madiun
Liliek Nur Sulistiyowati Universitas PGRI Madiun

DOI: https://doi.org/10.98765/apjbet.v4i04.45

Keywords: Service Quality, Price, Customer Satisfaction

Abstract

The purpose of this study was to examine and analyze the effect of service quality and price on customer satisfaction. Is there an influence or not between service quality and price on customer satisfaction online boutique Omah Kebaya Madiun. This research was conducted at Omah Kebaya Madiun. The population in this study were all customers of Omah Kebaya Madiun who had already made a purchase, with a sample of 41 respondents. The sampling technique used purposive sampling technique. Data analysis using multiple linear regression. The research method used is a quantitative approach using path analysis and using SPSS version 24 program assistance.

The results showed that service quality had an effect on customer satisfaction, price had an effect on customer satisfaction, and service quality and price (together) had an effect on customer satisfaction. The overall research results have the implication that service quality and price are important factors to increase customer satisfaction of Omah Kebaya online boutique. So by providing quality service and the best prices, it will certainly attract consumers to shop.