Asia Pacific Journal of Business Economics and Technology

Digital Transformation and Inclusive Economic Development in Indonesia: Human Development as a Conditional Regional Factor

Syamsul Huda

This article critically examines how digital transformation is associated with inclusive economic growth across Indonesian provinces and whether human development conditions that relationship. The study uses provincial panel data for 2017 to 2023 and applies panel regression with an interaction specification. Inclusive growth is represented by the income distribution and poverty reduction dimension of the inclusive economic development index, while digitalization is proxied by the information and communication technology development index. The empirical pattern suggests that digitalization is positively related to inclusive growth. However, the interaction between digitalization and human development is negative and statistically meaningful, indicating that higher human development does not automatically intensify the inclusive benefits of technology. A sub sample reading reveals different regional dynamics. Digitalization appears to expand economic access in provinces with lower human development, whereas in more developed provinces it may concentrate gains among workers and firms with stronger digital capability. The article argues that digitalization should not be treated as a socially neutral development instrument. Its inclusive value depends on the distribution of skills, infrastructure, labor protection, and regional absorptive capacity. Policy responses therefore need to be differentiated, with basic access and literacy prioritized in lagging regions and advanced digital skills, labor transition support, and platform regulation strengthened in more developed regions.

The Effect Of Trustworthiness, Expertise, Attractiveness, And Online Customer Review On Purchase Intention In Madiun

Khamima Nurizzah — 2026-07-23

This study aims to empirically examine the influence of trustworthiness, expertise, attractiveness, and online customer review on consumers’ purchase intention in culinary products within the Madiun area, with a case study on TikTok followers of @tio_philus. The research employed a quantitative method with a sample of 384 TikTok users residing in Madiun who interact with the @tio_philus account. The research instrument was a questionnaire distributed online via Google Form and measured using a Likert scale. The data analysis technique used was multiple linear regression analysis with the assistance of SPSS software. The findings of this study indicate that: (a) Trustworthiness has a positive and significant effect on consumers’ purchase intention, (b) Expertise has a positive and significant effect on consumers’ purchase intention, (c) Attractiveness has a positive and significant effect on consumers’ purchase intention, and (d) Online Customer Review has a positive and significant effect on consumers’ purchase intention toward culinary products promoted by @tio_philus through TikTok in the Madiun area.

The Effect of Work-Life Balance and Work Motivation on Employee Performance at Playtopia Tunjungan Plaza Surabaya

Fabio Aldhizyar — 2026-08-12

This study aims to analyze the effect of Work-Life Balance and Work Motivation on Employee Performance at Playtopia Tunjungan Plaza Surabaya. This research employed a quantitative approach with an explanatory research design. The population consisted of 15 employees of Playtopia Tunjungan Plaza Surabaya, and saturated sampling was used so that all 15 employees were included as respondents. Data were collected through questionnaires using a five-point Likert scale and analyzed using validity and reliability tests, classical assumption tests, multiple linear regression analysis, t-test, F-test, and coefficient of determination using IBM SPSS Statistics. The results show that Work-Life Balance has a positive and significant effect on Employee Performance, with a significance value of 0.027 < 0.05. In contrast, Work Motivation does not have a significant effect on Employee Performance, with a significance value of 0.256 > 0.05. Simultaneously, Work-Life Balance and Work Motivation have a significant effect on Employee Performance, as indicated by an F-test significance value of 0.021 < 0.05. The coefficient of determination (R²) of 0.476 indicates that Work-Life Balance and Work Motivation jointly explain 47.6% of the variation in Employee Performance, while the remaining 52.4% is explained by other factors outside the research model. These findings indicate that Work-Life Balance plays a more significant role in explaining Employee Performance than Work Motivation when examined individually. Therefore, organizations should consider employees' work-life balance alongside motivational factors when developing strategies to improve employee performance.

The Influence The Influence Of Leadership Style And Work Environment On Employee Job Satisfaction At PT Meroke Remains Jaya

Rezha Mahendra — 2026-08-12

This study aims to analyze the contributions of Leadership Style (X1) and Work Environment (X2) to Employee Job Satisfaction (Y) at PT Meroke Tetap Jaya, both individually and simultaneously. Employing a quantitative causal-associative approach, the sample size was determined using Cochran's formula, resulting in 96 employee respondents selected via proportionate stratified random sampling. Primary data were collected using a Likert-scale questionnaire. Multiple linear regression analysis yielded the model Y = 0.236 + 0.311X1 + 0.317X2. Partial tests (t-tests) showed a calculated t-value of 6.800 (p=0.000 < 0.05) for Leadership Style and 3.262 (p=0.002 < 0.05) for Work Environment, indicating that both independent variables have a positive and significant effect on job satisfaction. The simultaneous test (F-test) resulted in a calculated F-value of 83.580 (p=0.000 < 0.05), confirming that leadership and work environment collectively have a significant impact on employee job satisfaction. An Adjusted R-Square value of 0.635 indicates that 63.5% of the variation in job satisfaction can be explained by these two independent variables, while the remaining 36.5% is influenced by variables outside the scope of this study.

Analysis Of Purchasing Decisions In Terms Of Lifestyle, Electronic Word Of Mouth (E-Wom), And Store Atmosphere At Plaga Coffee In Surakarta

Ida Arayti Diyah Purnomo Wulan — 2026-08-21

This research is motivated by the increasingly fierce competition in the Coffee shop industry, which requires business actors to understand the factors influencing consumer purchasing decisions. At Plaga Coffee Surakarta, purchasing decisions are assumed to be influenced by Lifestyle, electronic word of mouth, and store atmosphere. Therefore, it is important to conduct research to analyze the influence of these three variables on consumer purchasing decisions.This study uses a quantitative approach with a survey method. The sample was determined using a random sampling technique of 100 respondents who are consumers of Plaga Coffee Surakarta. Data were collected through a Likert scale questionnaire and analyzed using instrument tests, classical assumption tests, and multiple linear regression analysis with the help of the SPSS version 22 program. The results show that Lifestyle, electronic word of mouth, and store atmosphere, both partially and simultaneously, have a positive and significant effect on purchasing decisions. These three variables are able to explain the variation in purchasing decisions, while the rest is influenced by other factors outside the study. This study suggests that management should continue to optimize viral content, improve comfort of the place, and strengthen positive consumer recommendations to increase purchasing decisions.